Look, we have to pay the bills and this brand is my business. However, I’m not content doing only that. Every sponsor is vetted by me using the following criteria:

1) Are they a good fit for you the listener? Do they offer products or services that match what you want based on what you’ve told me?
2) Do I believe in the owners, and do I use their products and services?
3) Would I recommend them to a friend or family member? If the answer is no to any of these questions, I turn them down.

As a result, we have a group of partners and sponsors that love New Orleans like you do, and share our passion for New Orleans. They are people who have become my friends.